Peg Keough

Peg Keough is Director of Education at College Aid Pro. Peg is a seasoned financial planner who helps families navigate the college financial planning process including school selection, financial aid analysis, and strategies to pay for college without leveraging retirement. By approaching the college planning process from a financial planning perspective, she enables her clients to position their children for success while still realizing other long-term financial objectives, like funding a comfortable retirement. Peg Keough's past experience includes building a wealth management firm from the ground up, devising strategies to grow the business, managing strategic partnerships and developing new service offerings to build client trust and increase assets under management. During 8 years at RWKim and PATH Wealth Management, Peg Keough also worked with many clients to develop strategies to pay for college; through this work it became clear that one of the most challenging stages in any family’s financial life is the time when they finance their children’s college education. The college decision should not be made in a vacuum without taking into account the large impact this expense will have on the financial plan as a whole.